Now with over 80,000 views on YouTube, Pella’s version of Tonight Tonight was a professional video production by CE Solutions that captivated the eye of the public for the holiday season and gained incredible momentum in several different forms of media. With over 22,000 views on YouTube in in the first few days, the video quickly went viral. Fans shared the video with family and friends using social media and many bloggers began to take notice. The responses began piling up and they were overwhelmingly positive. The pinnacle of this success came on December 20th, 2011 when it was featured in the 10 o’clock hour of NBC’s Today Show with Hoda and Kathy Lee. After reviewing the “Best of YouTube”, the girls played the Pella video as a way of wishing Happy Hanukkah to their loyal viewers.